Hero K12 Press Kit

Official Press Releases

October 2017: Hero K12 and BV Acquire SchoolMint in Continued Expansion of EdTech Platform
June 2017: Hero K12 Announces Equity Partner, $150M of Available Capital for Expanded EdTech Platform
April 2017: Hero K12 Looking to Grow, Hires New Chief of Strategy

About Hero K12

With Hero K12, schools create a positive school climate and culture. Hero is a school-wide system to capture and collect data, and with the data, allow schools to replace traditional discipline policies with initiatives that emphasize and recognize positive behaviors. Classroom teachers, administration, parents and the students themselves all have significant impact on learner development. Meet school heroes and see their turnaround stories at Herok12.com


Hero K12 logo
Hero K12 logo, black. Download the high-res version here →

Hero K12 logo
Hero K12 logo, red.Download the high-res version here →

Social Networks

Approved Quotes

"Hero K12 users tell us that having an integrated solution will help them connect with all education stakeholders to foster a collaborative effort around better behavior and safer schools”
- Mark MacDonald, CEO of Hero K12.

“Hero creates an environment where students are excited to go to school everyday.”
- Dr. Nikolai Vitti, Former Superintendent Duval County Public Schools

“Hero has shifted the focus of our day. When you focus on the positives instead of the negatives, everyone seems happier.”
- Karessa Parish, Teacher and Campus PBIS Coordinator, Cedar Creek Middle School

"Hero has made a dramatic impact on our school and classrooms in just one semester. We now have a way to track, hold students accountable, and focus on positive behavior that is efficient and accurate. The parents love the quick messages they get and our teachers are happy. If you want to look at data, our tardy to class daily rate is down to about 20% of what it was initially!."
- Renee DiBiasio, Assistant Principal, Cleveland School of the Arts

"You’re seeing students make the right decisions more often and more frequently because they are incentivized [with Hero points] to do so.” - Dr. Nikolai Vitti, Former Superintendent Duval County Public Schools

Going school-wide [with Hero] makes it easy for me to streamline the PBIS process for my teachers and communicate that to the students." - Roger Snow, Assistant Principal, Ben Lomond High School

"Hero in cooperation with a Hero points student store has had an incredible impact on the "fence sitters" in our student population."
- Mr. Harris, Math Teacher, Indian Springs High School

"I can see the classes that are consistently recognizing their students with Hero points and there is a direct correlation with the positive classroom culture." - Thomas Schroede, Principal, Margate Elementary

"Students want boundaries, to know how to fit into their world. They want to know the limits. Hero allows us to establish and keep the boundaries firms, consistent, and fair."
- Dr. John F. Boldt, Principal, Southern Wayne High School

Hero K12 Leadership Team (with press references)

Mark MacDonald, President and CEO, Hero K12

Mark MacDonald, CEO
Joined Hero in 2013     |     BS in Management from Shippensburg University
Possesses 15 years of experience managing businesses including a variety of divisions and businesses at Brady Corporation.


Oliver Wreford, Chief Product & Strategy Officer
Joined Hero in 2017     |     BS in Economics from University of Michigan
Created PowerSchool's ISV Program and has a proven track record of delivering enterprise software, partnerships, and M&A results in the K-12 space.

Bryan Landaburu, Head of Marketing, Hero K12

Bryan Landaburu, Head of Marketing
Joined Hero in 2012     |     BS in Marketing from University of Nevada, Reno
Led the creation of the Hero brand and has 18 years of progressive marketing experience. Recognized by Marketo as a transformational marketing leader.

Robert Alonso, Director of Business Development, Hero K12

Robert Alonso, Director of Business Development
Joined Hero in 1999     |     BA in Management Information Systems from Florida International University
A proven track record in building enterprise software solutions and enterprise level partnerships in the K12 space.


Product Photos:

Hero K12 Dashboard for Administrators
Hero K12 Administrator view of the Dashboard. Download the jpg here →

Hero K12 Dashboard for the Classroom
Hero K12 Classroom / Teacher view of the Dashboard. Download the jpg here →

Hero K12 Dashboard for your iOs device
Hero K12 for your iOS device. Download the jpg here →

Hero K12 application for parents and students
Hero K12 application for Parents & Students. Download the jpg here →

The Hero app in action   “The

The Hero application in action. Download the jpgs here → and here.

Hero school photos:

Hero Students

Download the jpg here →

Hero Students

Download the jpg here →

Hero Students

Download the jpg here →

Hero Students

Download the jpg here →

Customer Success Stories

Somerset Academy: How mobility helped change the culture of discipline at Somerset

Hialeah Educational Academy: How positive interactions help to do the most with the least

Cleveland School of the Arts: How one school decreased tardies, detentions and paperwork

McLane Middle School: How one school structures their positive behavior program and student incentives

Indian Springs High School: Proved that even challenging urban schools can benefit from a positive behavior program.

Cocoa High School: Dramatically reduced negative behavior with restorative practices and a paperless referral system.

Valley High School: Improved their school culture and shed their priority school label.


About Hero K12:


Hero named as 2017 Finalist
October 2017: The Edvocate 2017 Finalist - Best Classroom/Behavior Management App or Tool

Media Coverage

The Edvocate: Positive Reinforcement is Key Element in Preventative Behavior Management

TeachThought: How One Principal Turned School Culture Around—Twice

The Edvocate: Six Keys to Success for Implementing an Online Behavior Management Program

EdSurge: Hero K12 Mints its First Acquisition: School Enrollment Startup, SchoolMint

The Edvocate: It Takes a "Hero" to Remake a School's Culture

EdTech Digest: The Right Conditions for Learning

KXAN News: Cedar Creek Middle School Seeing Results with New Focus on Positive Behavior

Huffington Post: Public Schools Actually Embrace Innovation - Five Examples of States, Districts Making Tech Work

EdSurge: Fueled by Big Rounds, US Edtech Funding Surges to $887M in First Half of 2017

TeachThought: High School Improving Discipline by Gamifying Good Behavior

The Tech Edvocate: Trailblazing companies in EdTech: Hero K12

The Journal: Hero K12 uses positive reinforcement to correct bad classroom behaviors early on

The Edvocate: 2017 EdTech 10: A ranking of global EdTech companies

EdSurge: With $150M to spend, Hero K12 goes shopping for new education technology companies

PR Newswire: BV Investment Partners announces strategic investment in Hero K12

eSchool News: Technology flips a school's culture from negative to positive

The Edvocate: New metrics measure success at Kaneland High School

Huffington Post (mention): Can this man save Detroit Public Schools?

The Edvocate: 2017 EdTech 20: A ranking of 20 global EdTech influencers

Education Week: Problems with unruly classroom behavior? There's an app for that

Local news coverage:


  • "What Hero is able to do is offer a management system to problem solve on what’s working, what’s not, and how do you go about creating new systems and processes to overcome your challenges."

    Dr. Nikolai Vitti

    Superintendant, Duval County Public Schools

  • "Hero is changing the conversation. Where a teacher might be more apt to focus on certain behaviors in their classroom, this focuses them on school-wide behaviors that we want to see."

    Terry Connor

    Principal, Samuel Wolfson High School

  • "I feel that Hero is instilling positive reinforcement with the kids... In education, we're used to the culture of reinforcing negative behaviors. Now, we're creating a positive culture where students are publicly recognized. There's a reward system. They're recognized by their peers, they're recognized by the faculty and staff, they're recognized by their principal, and it starts to spread throughout the school."

    Carlos Alvarez

    Principal, Hialeah Educational Academy


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