• Featured Article

    A Primer on Social and Emotional Learning

    written November 2, 2016 by Nikki Alvarez

Latest Articles

Hero’s Wildly Important Goal for 2017: Customer Success

2016 was a great year, but we have even higher hopes for 2017. Hero President Mark MacDonald shares his vision for the year ahead. The fire is crackling, the snow is falling, the stockings were hung by the chimney with care…ok, you get the picture.  Happy New Year, and a sincere thank you to all our school partners for choosing to change the culture and climate of your schools by working with Hero. 2016 was a really great year: Our list of customers continued to grow. We are now serving schools in 43 states! We revamped our on-boarding program which will help schools start using Hero faster. We launched Hero Homeroom, a place where Hero educators can connect with one another, complete challenges, and...

written January 9, 2017 by Mark MacDonald

Trust Schools to Change Their Discipline Strategies

It’s imperative that schools try new approaches to student discipline—and to do so successfully, they need the support and trust of parents and the community. That’s exactly what this opinion piece in the Capital Gazette asks of its readers. Schools need latitude in trying new disciplinary approach. Despite the numerous schools across the country benefitting from positive and restorative disciplinary policies, each school system is taking a risk when they try to implement new school-wide behavior policies like PBIS or Restorative Justice. The obvious risk? It may not work. The reasons for a potentially failed implementation are myriad. Lack of proper funding for the new policy. Lack of proper training for the staff and educators. Lack of parental support. Lack of data-based tools to...

written December 28, 2016 by The Hero Collective

The Benefits of a Mid-Year Roll Out With Hero

Some of the most successful Hero program launches happen outside of the back-to-school season. Hero’s Director of Customer Success explains why a mid-year launch can be beneficial. In my role as Director of the Customer Success program at Hero, I have the wonderful privilege to speak with school leaders from all over the country on a daily basis. I am forever mesmerized by the passion and dedication (the cliché “blood, sweat, and tears”) K-12 Administrators pour into their jobs. It is truly an honor to be a partner in their vision for their school’s success. From the minute they first learn about Hero and the opportunities it brings to their campus, you can nearly see the wheels turning in the school leaders’ minds. Whether...

written December 21, 2016 by Andrea Wilkins

Student Behavior Analytics: a Strategic Way to Meet School Behavior Goals

Create strategies for meeting your school behavior goals with Student Behavior Analytics powered by Hero. Hero captures a record of student behavior at the moment it happens, from the classroom, to the cafeteria, to the hallways of schools around the country. For a variety of reasons, planning and executing a strategy to capture this behavior data effectively can be a challenge. It requires fidelity. It requires teamwork. It requires careful planning of target behaviors and outcomes. The idea of capturing student behavior data with a tool like Hero, however, is pretty simple. You recognize a student for good behavior and there’s a record of it. You reprimand a student for bad behavior, there’s a record of it. There are a number of benefits that come out of...

written December 19, 2016 by Corey Shelton

Zero Tolerance: 3 Million Students Suspended Every Year

Are Zero Tolerance policies effective? This documentary aims to find out. Creating a positive school climate is a challenging endeavor, especially in poverty-stricken neighborhoods. There, student aggression, unstable domestic lives, and academic lethargy can feel like an unsurmountable hurdle. This was the situation facing the faculty and staff in the 1980’s at Eastside High School in Patterson, New Jersey. This urban school, and the strict disciplinary methods used by then Principal Joe Clark, became the seedbed for a new approach to school discipline that came to be know as “zero tolerance.” As society grapples with the rising tide of delinquent students graduating to a life of incarceration, it is helpful to look back at what exactly brought on such strict disciplinary policies like zero...

written November 18, 2016 by The Hero Collective

Approaching Discipline: Meditation vs. Detentions

An elementary school in Baltimore tries a radical, creative approach to discipline that has brought detentions to zero. A detention room with… beanbags. In the bustling city of Baltimore, a city recently rocked by racial tensions and public unrest, Robert W. Coleman Elementary School has found a way to bring detentions down to zero using meditation. In stark contrast to the frantic pace of their urban milieu, misbehaving Coleman students can be found in the Mindful Moments Room practicing “quiet reflection.” The room itself is a welcome respite from the concrete jungle with windows, lamps, decorations, fluffy pillows, and purple bean bags. School staff and workers from the Holistic Life Foundation, a local nonprofit dedicated to bringing wellness to children in economically depressed areas,...

written November 15, 2016 by The Hero Collective


  • "What Hero is able to do is offer a management system to problem solve on what’s working, what’s not, and how do you go about creating new systems and processes to overcome your challenges."

    Dr. Nikolai Vitti

    Superintendant, Duval County Public Schools

  • "Hero is changing the conversation. Where a teacher might be more apt to focus on certain behaviors in their classroom, this focuses them on school-wide behaviors that we want to see."

    Terry Connor

    Principal, Samuel Wolfson High School

  • "I feel that Hero is instilling positive reinforcement with the kids... In education, we're used to the culture of reinforcing negative behaviors. Now, we're creating a positive culture where students are publicly recognized. There's a reward system. They're recognized by their peers, they're recognized by the faculty and staff, they're recognized by their principal, and it starts to spread throughout the school."

    Carlos Alvarez

    Principal, Hialeah Educational Academy


PlascoTrac is now Hero K12

For over a decade our company has evolved and so has the world of education. EdTech companies are working with schools and districts nationwide to improve student outcomes at all levels. This evolution requires companies operating in this market to become more and more focused, nimble, and dedicated. When we launched the new Hero product in January 2014, we found the name resonated. Hero became far more than a product. Hero became what we live, every day. Our customers, partners, and everyone we’ve met along the way have responded so well to the Hero brand, it’s humbling. To support our commitment to our current and future customers, we are building a new organization to focus solely on K-12 education. Effective November 1, 2014, we are known simply as Hero K12. And we couldn’t be more excited for the future.


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