Join our team

NEW! Marketing Automation Specialist

HERO MARKETING TEAM   |   Miami Lakes, FL

Overview
Relationships are built through lightweight interactions over time. Hero has built our brand on this concept. You believe marketing automation has come a long way since batch and blast, spray and pray, or whatever it used to be. You have a mix of creative, technical, code, and analytics skills that you are looking for a chance to put to use at a company that gets it. At Hero we market to the entire customer journey from awareness to success. Here, marketing is not a cost center, we are a quota-carrying revenue generation team. If this sounds like a match made in heaven to you, we need to talk.

Position Description
50% html coding for email and web, 15% analytics, 15% design, 10% copywriting/copyediting, 10% strategy.

We are looking for someone who understands modern email and content marketing. You can think through the complex marriage of content and design. You can build emails and conversion oriented web content that honors the customer journey. You believe that each interaction has to provide value. You execute marketing activities that boost lead acquisition rates, funnel movement and enhance exposure within regional markets to support sales objectives.

Reporting to our Growth Marketing Manager, this role is responsible for running our marketing automation platform (Marketo), and our various content management tools. Strong organizational, team-working skills and flexibility are a must.

You can demonstrate your skills and tell us your story through your past work and portfolio examples that you had a significant hand in creating, deploying and measuring.

Your responsibilities
•   Subject matter expert for marketing automation, demand generation, inbound, email and database marketing.
•   You will learn the language of the brand, our story, and our strategy. You will use this knowledge to drive our marketing programs.
•   Responsible for marketing programs that span every stage of the customer’s journey.
•   You influence and execute against our strict marketing calendar and publishing schedules.
•   You will execute design and copy in code that is responsive and clean.
•   You build emails for all of our marketing programs including demand gen, nurturing, customer marketing, product marketing, and customer success.
•   You will own content layout on our blog and resource websites.
•   You like teamwork and live to collaborate with your peers in Marketing, Sales, Customer Success, Public Relations.
•   You will track new opportunities created, conversion rates, and ROI for each marketing activity.
•   Influence logic for lead scoring, nurturing, onboarding, and all marketing automation activities.

A week in the life of our Marketing Automation Specialist
•   Participate in weekly team strategy and production meeting.
•   Own your projects and their deadlines week to week.
•   Collaborate efficiently within a matrix team setting.
•   Execute clear and clever communications. Taking design and copy concepts to their HTML, CSS, programmatic setup, and launch. This is your wheelhouse.
•   Lead execution and coding of marketing website which could include: structural page layout, blog posts, customer stories, landing pages.
•   Marketo Program Creative – design, code and test email content streams and landing pages.
•   Test all proposed email creative in Litmus email testing tools.
•   Maintain marketing website version control through our server based staging solution.
•   Implement all click funnel and demand gen tactics on Hero marketing website.
•   Sell your ideas through to your marketing team, and to the organization at large.
•   Analyzes opportunity-close ratios, and tracks all marketing generated revenue.
•   CRM reporting and data mining as needed.

Your hand in guiding strategy
•   Make creative recommendations for the direction we should drive our message, visuals, and brand overall.
•   Participate in brainstorming, and group initiatives where creative guidance is requested.

Qualifications
•   1-3 years in a similar role in corporate marketing, app marketing, B2B Software, SaaS company, or creative agency work experience.
•   Hands on experience with Marketo preferred (Hubspot, Eloqua, ActOn, Pardot also applicable).
•   Strong command of Adobe CS applications including Photoshop, Illustrator, InDesign.
•   HTML and CSS front end coding experience.
•   Familiarity with online publishing, content management systems, or marketing automation platforms.
•   Experience with web campaigns and landing page strategy and optimization.
•   Self-motivated with the ability to take direction and work collaboratively or independently when necessary.
•   Technically proficient with data collection methods, analytics tools and building reports.
•   Desire to help create something big.
•   People that have worked with you will attest to the above.

Some things we might as you in the interview
•   Based on your research, tell me what Hero does for schools.
•   How has marketing evolved over the last 5 years?
•   What would make your next job the best job you’ve ever had?
•   Show me examples of your work developing marketing programming that was successful. Why did it work?
•   Tell me about a time you felt company leadership was wrong. What did you do?
•   What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?
•   What’s the best feedback you’ve ever received? What did you do with it?
•   What are you working on improving about yourself, or learning right now?

Education
•   BA/BS degree journalism, design, marketing, or communications

How to Apply
•   Along with your beautiful resume, please include current design and writing samples, or a link to your online portfolio.
•   Apply online or email to marketing@herok12.com with "Marketing Automation Specialist" in the subject line.
•   Incomplete submissions will be dismissed.
•   Also note that this is a full-time position, based in our Miami Lakes office.

About Marketing at Hero
The marketing team at Hero has been recognized as one of the most innovative teams in the country. We use state of the art tools, and employ an incredibly modern approach to the craft of Marketing. Our team is a mix of writers, designers, illustrators, storytellers, and creative technologists who work in collaboration to develop the voice of our brand. Marketing influences all departments in the organization in order to create a consistent message to our current and future customers.




NEW! Product Marketing Manager

HERO MARKETING TEAM   |   Miami Lakes, FL or Nationwide

Overview
The product is the brand. Marketing has a responsibility to tell a clear story and build awareness for the gift our product brings to customers. You believe every great product needs a champion, guiding the message. You have a unique ability to translate features into value for customers. You can tell a great story, not just the facts, but why it matters. Without a story, our products are just piles of code. Hero has an amazing product, and we need someone to help us tell the story to schools, districts, and the entire education industry. If you’re up to this challenge, we need to talk.

Position Description
50% copywriting/copyediting, 30% strategy, 20% analytics.

We are looking for someone who understands where product marketing fits inside a modern marketing organization. You are the champion for the product across all audiences. You can stand on a stage, and tell a story about the results our product drives. You can write in short, medium and long form. You are a researcher who can get familiar with the education technology marketplace, and guide our path within it.

Reporting to our Head of Marketing, this newly established role will partner closely with teams across the organization, specifically product, sales, and marketing to set positioning and messaging, build product launch strategies, manage and analyze product releases, develop sales enablement content, and drive feature engagement through ongoing marketing programs. You will be responsible for building and executing new market entry plans, tailoring messaging and positioning to resonate with target audiences.

Tactically you lead the development of our product-focused web content, whitepapers, and customer success stories. Working closely with our product development teams, the Product Marketing Manager has to translate features into value. Leading research efforts, you will help us understand where Hero fits, evolving the language of our brand to match the language of our customer. You will influence every function of marketing with your knowledge and research.

You can demonstrate your skills and tell us your story through your past product marketing experience and examples that you had a significant hand in creating, deploying and measuring.

Your responsibilities
•   Build product messaging and positioning for new products and features.
•   Develop go-to-market strategies and programs to drive awareness around new products and educate customers about the value of Hero.
•   Plan and launch Hero’s entry into new product categories.
•   Build and iterate product messaging and positioning as new features are launched.
•   Manage the strategy for sales enablement, including events, briefings, thought leadership, customer stories, and multi-channel marketing campaigns.
•   Become the voice of Hero in the education technology space.
•   Work closely with our sales team to identify, prioritize, and create the most effective marketing materials and definitive guides.
•   Work cross functionally with sales, events, and creative teams to drive new initiatives that support product launches.
•   Partner with product and research to surface user insights and help inform product development.
•   Learn the language of the brand, our story, and our strategy. You will use this knowledge to drive our marketing programs.
•   Evaluate the industry landscape and educate teams about related trends.
  •   Measure the impact of work and use the data to refine priorities.

Your hand in guiding strategy
•   Make creative recommendations for the direction we should drive our product, message, visuals, and brand overall.
•   Participate in brainstorming, and group initiatives where product/market expertise is requested.

Qualifications
•   5+ years product marketing experience.
•   Proven track record of partnering with product management to contribute to product strategy.
•   Have developed the positioning and messaging for products that serve multiple use cases and personas, preferably in K-12 education.
•   Experience with successful SaaS software products and brands.
•   A love for storytelling in a simple, thoughtful, and visual manner.
•   Experience building or directly contributing to the development of product marketing programs.
•   Experience and interest in analyzing the competitive market space.
•   Strong communication skills, both verbal and written.
•   Able to prioritize and juggle many projects.
•   Exceptional project management skills.
•   Self-motivated with the ability to take direction and work collaboratively or independently when necessary.
•   Desire to help create something big.
•   People that have worked with you will attest to the above.

Some things we might as you in the interview
•   Based on your research, tell me what Hero does for schools.
•   How has marketing evolved over the last 5 years?
•   What would make your next job the best job you’ve ever had?
•   Show me examples of your work developing marketing programming that was successful. Why did it work?
•   Tell me about a time you felt company leadership was wrong. What did you do?
•   What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?
•   What’s the best feedback you’ve ever received? What did you do with it?
•   What are you working on improving about yourself, or learning right now?

Education
•   BA/BS degree in marketing, or communications

How to Apply
•   Along with your resume, please include current marketing programs or products you managed.
•   Apply online or email to marketing@herok12.com with "Product Marketing Manager" in the subject line.
•   Incomplete submissions will be dismissed.
•   This is a full-time position, ideally based in our Miami Lakes office. Remote options for exceptionally qualified candidate.

About Marketing at Hero
The marketing team at Hero has been recognized as one of the most innovative teams in the country. We use state of the art tools, and employ an incredibly modern approach to the craft of Marketing. Our team is a mix of writers, designers, illustrators, storytellers, and creative technologists who work in collaboration to develop the voice of our brand. Marketing influences all departments in the organization in order to create a consistent message to our current and future customers.




NEW! Content Marketing Specialist – Schools/Districts

HERO MARKETING TEAM   |   Miami Lakes, FL

Overview
The ability to relate to your audience is a critical skill for any writer. Hero believes in building relationships through lightweight interactions over time. We believe every communication, or piece of content we produce should emotionally connect with the reader, and drive them to some next step in the relationship. You are a truth telling storyteller, who lives for the opportunity to tell a story about the positive things Hero drives at schools. If you’re up to this challenge, we need to talk.

Position Description
50% copywriting/copyediting, 30% strategy, 10% design, 10% analytics.

We are looking for a clever, creative, customer focused, storyteller who is passionate about telling a great story across everything we do. We’re looking for a seasoned writer to join our marketing team. You’ll be collaborating with a team of designers, marketing professionals, who are evolving our brand identity into something that radically stands out amongst edtech companies. We do not want to be mistaken for just another startup – we need someone who is willing to take risks with us and your role within marketing will play a huge part in achieving this.

You'll shape our brand experience by writing sharp, on-brand messaging across multiple channels including our marketing site, social media, events, printed material and anything else we dream up together. You’ll work closely with our cross functional partners to craft a strong narrative that tells our story across our unique K-12 school market. You’ll help define and refine our tone of voice and copy strategy. You’re not afraid to experiment and take some risks in pursuit of copy that sets us apart. Because you’re the kind of person who wants your work to have an impact, you’ll also care deeply about promotion of the marketing team itself and be a curator and champion of the strong internal culture we are building.

You can demonstrate your skills and tell us your story through your past work and portfolio examples that you had a significant hand in creating, deploying and measuring.

Your responsibilities
•   With your first class writing ability, you will produce engaging, accurate copy even under time pressure.
•   Your writing will not be bland or boring. You will connect with readers by infusing personality into everything you do. You thrive when you can play outside the box.
•   Take ownership of content production for Hero.
•   Help us set our content priorities and strategy by leveraging data and industry trends/news to make informed decisions.
•   Balance brand voice with marketing strategy.
•   Use a conceptual approach that considers not just copy, but design and visuals.
•   Learn the language of the brand, our story, and our strategy. You will use this knowledge to drive our marketing programs.
•   Ponder what administrators, teachers and students should know about Hero products and the outcomes we drive.
•   Consider the impact of technology on teaching and learning in different environments.
•   Evaluate the industry landscape and educate teams about related trends.
•   Measure the impact of work and use the data to refine priorities.

Your hand in guiding strategy
•   Make creative recommendations for the direction we should drive our message, visuals, and brand overall.
•   Participate in brainstorming, and group initiatives where writing and story guidance are needed.

Qualifications
•   3+ years in an editorial or copywriting role, or K-12 environment (preferably as an educator or administrator).
•   Comfort in a fast-paced, deadline-driven environment (in-house, creative agency, newsroom).
•   A passion for learning about the role technology plays in education.
•   You’ve got solid writing and editing experience with reporting, writing, editing and/or content marketing, and can share examples of your work (articles you’ve written, content you’ve edited, or copywriting samples).
•   Track record of developing standout marketing assets (ideally in K-12 education).
•   Experience with successful SaaS software products and brands.
•   A love for storytelling in a simple, thoughtful, and visual manner.
•   Experience building or directly contributing to the development of marketing programs.
•   Exceptional project management skills.
•   Self-motivated with the ability to take direction and work collaboratively or independently when necessary.
•   Desire to help create something big.
•   People that have worked with you will attest to the above.

Some things we might as you in the interview
•   Based on your research, tell me what Hero does for schools.
•   How has marketing evolved over the last 5 years?
•   What would make your next job the best job you’ve ever had?
•   Show me examples of your work developing marketing programming that was successful. Why did it work?
•   Tell me about a time you felt company leadership was wrong. What did you do?
•   What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?
•   What’s the best feedback you’ve ever received? What did you do with it?
•   What are you working on improving about yourself, or learning right now?

Education
•   BA/BS degree in English, journalism, marketing, or communications

How to Apply
•   Along with your resume, please include articles you’ve written, content you’ve edited, copywriting samples, or content marketing programs you managed.
•   Apply online or email to marketing@herok12.com with "Content Marketing Specialist " in the subject line.
•   Incomplete submissions will be dismissed.
•   Also note that this is a full-time position, based in our Miami Lakes office.

About Marketing at Hero
The marketing team at Hero has been recognized as one of the most innovative teams in the country. We use state of the art tools, and employ an incredibly modern approach to the craft of Marketing. Our team is a mix of writers, designers, illustrators, storytellers, and creative technologists who work in collaboration to develop the voice of our brand. Marketing influences all departments in the organization in order to create a consistent message to our current and future customers.




NEW! Brand + Communication Designer

HERO MARKETING TEAM   |   Miami Lakes, FL

Overview
The marriage of art and language are the foundation of our business, not just the marketing team. The marketing team is a well respected, trusted group inside Hero. Communication design is a coveted role within that team. You are an experienced communication designer looking for the opportunity to creatively lead a brand. At Hero we market to the entire customer journey from awareness to success. Here, marketing is not a cost center, we are a quota-carrying revenue generation team. You play an integral role on this team.

Position Description
65% design, 20% strategy, 15% copywriting/copyediting.

We are looking for a clever, creative, customer focused, visual storyteller who is passionate about offering a great experience across everything we do. We want someone with exceptional design skills. Someone comfortable creating, producing and packaging content across a variety of media and formats.

This role is responsible for executing the marketing strategy. You will be the lead designer on content marketing projects for various platforms such as company websites, emails, blogs, advertising campaigns, and social media. All programs must drive awareness that leads to sales opportunities. This role is cross-functional and will be working with the marketing department as well as components of sales and support to design actionable content. Strong organizational, team-working skills and flexibility are a must.

You can demonstrate your skills and tell us your story through your past work and portfolio examples that you had a significant hand in creating, deploying and measuring.

Your responsibilities
•   You are responsible for continuing the creative evolution of the Hero brand.
•   You are the lead creative for the team, and the company, reporting to the Head of Marketing.
•   You will learn the language of the brand, our story, and our strategy. You will use this knowledge to chart our course forward.
•   You understand different design styles, tactics, and mediums.
•   You will execute your design and copy in code that is responsive and clean.
•   You are an author and editor on our blog and resource websites.
•   You ensure all communication has a Hero voice, tone and cadence.
•   You like teamwork and live to collaborate with your peers in Marketing, Sales, Customer Success, Public Relations.
•   You use persona based research to generate and propose new design ideas.
•   You can think big picture but not lose sight of the small details.
•   You are an arbiter of best practices in grammar, messaging, visual design and style.

A week in the life of our Brand + Communication Designer
•   Participate in weekly team strategy and production meeting.
•   Own your projects and their deadlines week to week.
•   Collaborate efficiently within a matrix team setting.
•   Design and produce beautiful things that work. From concept, to design, production, iteration, and deployment. You own it, end to end.
•   Create clear and clever communications. From concept, to copywriting, design, editing, approval, HTML, and launch. This is your wheelhouse.
•   Support the execution and coding of marketing website which could include: structural page layout, blog posts, customer stories, special landing pages.
•   Marketo Program Creative – lead visual design for email content streams and landing pages.
•   Add design assistance to PowerPoint presentation decks and printed documents.
•   Own design and production for any printed collateral.
•   Maintain library of creative assets.
•   Sell your ideas through to your marketing team, and to the organization at large.

Your hand in guiding strategy
•   Make creative recommendations for the direction we should drive our message, visuals, and brand overall.
•   Participate in brainstorming, and group initiatives where creative guidance is requested.

Qualifications
•   3-5 years in a similar role in corporate marketing, app marketing, B2B Software, SaaS company, or advertising agency work experience.
•   An expert in your craft with a desire to continue learning, and pride in getting things done.
•   A passion for customers and the ability to understand their journey and experience.
•   Strong command of design tools like Adobe CS including Photoshop, Illustrator, InDesign.
•   Experience with Marketo preferred (Hubspot, Eloqua, ActOn, Pardot also applicable).
•   Familiarity with online publishing, content management systems, or marketing automation platforms.
•   HTML and CSS front end coding experience.
•   Can honestly juggle multiple, very different tasks – sales call today, on-boarding handoff tomorrow, event promotion brainstorm the next day, reaction to Hero customer surveys the next, etc.
•   Ability to represent marketing in cross-department situations.
•   Experience with web campaigns and landing page strategy and optimization.
•   Self-motivated with the ability to take direction and work collaboratively or independently when necessary.
•   Desire to help create something big.
•   People that have worked with you will attest to the above.

Some things we might as you in the interview
•   Based on your research, tell me what Hero does for schools.
•   How has marketing evolved over the last 5 years?
•   What would make your next job the best job you’ve ever had?
•   Show me examples of your work developing marketing programming that was successful. Why did it work?
•   Tell me about a time you felt company leadership was wrong. What did you do?
•   What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?
•   What’s the best feedback you’ve ever received? What did you do with it?
•   What are you working on improving about yourself, or learning right now?

Education
•   BA/BS degree in English, journalism, design, marketing, or communications

How to Apply
•   Along with your beautiful resume, please include current design and writing samples, or a link to your online portfolio.
•   Apply online or email to marketing@herok12.com with "Communication Designer" in the subject line.
•   Incomplete submissions will be dismissed.
•   Also note that this is a full-time position, based in our Miami Lakes office.

About Marketing at Hero
The marketing team at Hero has been recognized as one of the most innovative teams in the country. We use state of the art tools, and employ an incredibly modern approach to the craft of Marketing. Our team is a mix of writers, designers, illustrators, storytellers, and creative technologists who work in collaboration to develop the voice of our brand. Marketing influences all departments in the organization in order to create a consistent message to our current and future customers.




Customer Success Manager

Customer Success Team  |   Miami, FL

Hero K12 is a fast-growing K-12 educational technology company with solutions that are proven to have a positive impact on student behavior and overall school culture. We are searching for a dynamic and talented Customer Success Manager to join our growing Customer Success team. The position is based out of our Miami Lakes, Florida headquarters.

Overview
You are ready to excite and surprise our core K-12 Education customers with your understanding of their needs, product knowledge, and your passion to solve their problems every time. You are an account manager who believes they can help customers solve every day problems while being a trusted adviser. You are ready to be part of a growing and ever changing technology company. You want to work in a fast-paced tech company and relish the challenges that come with change driven by strategic growth. You want to work with our school customers because you care and you care because you are first and foremost concerned with creating mutually beneficial relationships that last over the years, and that success is defined by student achievement.

Position Description
The Customer Success Manager (CSM) will play an integral role in the deployment of our Hero SAAS solution to K-12 schools. Long term, the CSM will leverage their relationship as a trusted adviser to help facilitate the customer’s ongoing success and work to ensure continued overall satisfaction with the Hero solution.

What You Will Do
•   Lead post-sales efforts in account management and customer success by becoming a Hero product expert, sharing best practices and reinforcing the value of Hero to customers
•   Understand the customer’s needs, goals, success metrics and deployment plan
•   Work closely with the Hero implementation team to train customers and promote product adoption
•   Give strategic demonstrations and product overviews related to specific features or use cases that are relevant to the customer
•   Develop trusted adviser relationships with customer stakeholders and executive sponsors
•   Increase customer retention by conducting regular check-in calls, and perform quarterly health checks to identify and discuss trends and areas of strength and opportunities
•   Manage school level and district level relationships over the phone, through email and in person
•   Facilitate all account management issues, leveraging resources as need across the company to get the job done
•   Daily record all customer interactions within the Hero K12 Synergy customer database
•   Daily utilize Gainsight analytics service to proactively monitor customer adoption and usage activity
•   Collaborate with sales, tech support, and marketing departments to maximize the customer’s overall Hero experience
•   Work to ensure that the customer’s overall satisfaction and perceived value of Hero will lead to a subscription renewal year after year
•   Act as the voice of the customer and bring intelligent product feedback and recommendations from customer back to product development, marketing and executive team
•   This position is based out of our Miami office with approximately 25% travel (air and car) to visit North Florida schools

Qualifications
•   K-12 classroom experience is a benefit, but not a requirement
•   3-5 years of experience in K-12 education, account management, consulting, sales, corporate training, or other client-relations role
•   An exceptional communicator who is adaptable and possesses confident and articulate verbal skills, and active listening skills
•   Demonstrated success in managing enterprise-wide deployment and training to groups, organizations, schools or districts
•   Assertive but empathetic in nature; able to drive internal and external customers toward strategic goals through a combination of persuasion and rapport
•   Self-starter with demonstrated ability to work independently and creatively
•   Exceptional project management skills with multi-tasking abilities and organization skills
•   Superior follow-through. Build trust and credibility with customers by consistently delivering answers and/or resources on-time
•   Comfortable managing enterprise relationships over the phone, through email and in person
•   Strong analytic and strategic thinking required – be able to take customer concerns and orchestrate resources and tactics to address them
•   Ideally familiar with a CRM, Synergy or similar enterprise solution (ERP system)
•   Ideally familiar with Gainsight, or similar customer success analytics service
•   Preferably, having experience and/or the ability to comfortably discuss student behavior management methodologies and best practices to all levels of stakeholders within a school environment such as faculty, school leadership and district-level personnel.
•   BS/BA with strong academic record

Benefits
Competitive salary and bonuses, medical/dental/vision, and a great opportunity for personal and professional growth!

Hero K12 is the provider of Hero, a cloud-based behavior management solution for K-12 schools. Our mission is to help administrators and teachers have a profound and positive impact on every student. Hero software helps schools track all types of behavior and implement programs that shift the focus from punishing negative behavior to rewarding good conduct. Hero quickly identifies students in need of early intervention and allows teachers and administrators to get involved sooner to bring students back on track.

How to Apply
Include a cover letter along with your resume to hr@herok12.com with “CSM-Hero K12” in the subject line.

Testimonials

  • "What Hero is able to do is offer a management system to problem solve on what’s working, what’s not, and how do you go about creating new systems and processes to overcome your challenges."

    Dr. Nikolai Vitti

    Superintendant, Duval County Public Schools

  • "Hero is changing the conversation. Where a teacher might be more apt to focus on certain behaviors in their classroom, this focuses them on school-wide behaviors that we want to see."

    Terry Connor

    Principal, Samuel Wolfson High School

  • "I feel that Hero is instilling positive reinforcement with the kids... In education, we're used to the culture of reinforcing negative behaviors. Now, we're creating a positive culture where students are publicly recognized. There's a reward system. They're recognized by their peers, they're recognized by the faculty and staff, they're recognized by their principal, and it starts to spread throughout the school."

    Carlos Alvarez

    Principal, Hialeah Educational Academy

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