We are Hero, not heroes.

Our story

We are in business to have a profound, positive impact on student behavior, making school a better place to work, learn and grow. Interested in specifics? This video explains the impact of Hero better than a mission statement ever could.

The Hero team

We are managers, salesmen (and women), parents, animal-rights advocates, photography enthusiasts, avid readers, part-time craft bartenders, sci-fi aficionados, and sports fans (with varying team loyalties). We are a diverse group, coming together for a common goal—to help schools be better.

Mark MacDonald, President Bryan Landaburu, Head of Marketing Robert Alonso, Director of Product Development Andrea Wilkins, Director of Customer Success

Mark MacDonald

Bryan Landaburu
Director of Marketing

Robert Alonso
Director of Product Development

Andrea Wilkins
Director of Customer Success

Elva Resillez, Director of Operations Jim Springhetti, National Sales Manager Ka Yin Mok, Controller Melvin Blanco, Senior Sales Manager

Elva Resillez
Director of Operations

Jim Springhetti
National Sales Manager

Ka Yin Mok

Melvin Blanco
Senior Sales Manager

Eric Toms, Senior Sales Manager Stefan Verleysen, Regional Sales Manager Trever Dinovitz, Regional Sales Manager Mark Gallo, Regional Sales Manager

Eric Toms
Senior Sales Manager

Stefan Verleysen
Regional Sales Manager

Trever Dinovitz
Regional Sales Manager

Mark Gallo
Regional Sales Manager

Bianca Soto, Customer Success Manager Alex Alonso, Implementation Specialist Gladys Leon, Customer Care Manager Eury Mede, Customer Care Manager

Bianca Soto
Customer Success Manager

Alex Alonso
Data Systems Manager

Gladys Leon
Customer Care Manager

Eury Mede
Customer Care Manager

Patrick Maynes, Implementation Specialist Bert Cifuentes, Implementation Specialist BJ White, Implementation Specialist Walter Lopez, Technical Support

Patrick Maynes
Senior Project Manager

Bert Cifuentes
Implementation Specialist

BJ White
Implementation Specialist

Walter Lopez
Technical Support

Alasa Weekes, Staff Accountant Nikki Alvarez, Communications Designer Corey Shelton, Marketing Campaign Specialist Jessica Mitchell, Customer Marketing Manager

Alasa Weekes
Staff Accountant

Nikki Alvarez
Communications Designer

Corey Shelton
Marketing Campaign Specialist

Jessica Mitchell
Customer Marketing Manager

We're hiring!

Hero is growing
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We work hard. We have fun. We believe in what we do.

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Hero Partnerships

Data Connections Available


  • "What Hero is able to do is offer a management system to problem solve on what’s working, what’s not, and how do you go about creating new systems and processes to overcome your challenges."

    Dr. Nikolai Vitti

    Superintendant, Duval County Public Schools

  • "Hero is changing the conversation. Where a teacher might be more apt to focus on certain behaviors in their classroom, this focuses them on school-wide behaviors that we want to see."

    Terry Connor

    Principal, Samuel Wolfson High School

  • "I feel that Hero is instilling positive reinforcement with the kids... In education, we're used to the culture of reinforcing negative behaviors. Now, we're creating a positive culture where students are publicly recognized. There's a reward system. They're recognized by their peers, they're recognized by the faculty and staff, they're recognized by their principal, and it starts to spread throughout the school."

    Carlos Alvarez

    Principal, Hialeah Educational Academy


PlascoTrac is now Hero K12

For over a decade our company has evolved and so has the world of education. EdTech companies are working with schools and districts nationwide to improve student outcomes at all levels. This evolution requires companies operating in this market to become more and more focused, nimble, and dedicated. When we launched the new Hero product in January 2014, we found the name resonated. Hero became far more than a product. Hero became what we live, every day. Our customers, partners, and everyone we’ve met along the way have responded so well to the Hero brand, it’s humbling. To support our commitment to our current and future customers, we are building a new organization to focus solely on K-12 education. Effective November 1, 2014, we are known simply as Hero K12. And we couldn’t be more excited for the future.


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